January 3 2005

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Ducati Revs up Customer Interactions The motorcycle maker is building strong, loyal relationships one bike at a time.
Lufthansa Puts Customer Value on its Radar Lufthansa naturally looked to its best customers to add more value to its bottom line.
Short Takes: Insurance, technology, strategy, retail, customize Insurance IT executives switch their focus to investments that may leverage customer value.

Also: Timberland personalizes its boots.
Inside 1to1 - Web view 1/3/05