January 17 2005

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Jaguar Uses Mass Marketing to Learn About Individual Customers Done the right way, even a print advertisement can lead to a deeper understanding of prospects and customers.
Banks Woo Customers With Multichannel Strategy In the financial world, satisfying prospects and customers is to accomplished through integrating channels.
Short Takes: Change Management Obstacles. Retail Choice. An idea is only as good as people's attitude toward implementing it. Also: Customer satisfaction weighed heavily on holiday shopping choices this past season.
Inside 1to1 Web view - 01/17/05