April 11 2005

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Dear CEO: Don't Leave Customers in the Dust Where does the customer fit in a company's long-term strategic plan?
A Day in the Life of a Bextra Patient Our roving reporter explores how different communication channels fair while he learns about the risks of the arthritis drug Bextra.
Inside 1to1 Web view - 04/11/05
Inside Access: Customer Focus is Certifiable A new certification program ensures that the person on the other end of a tech support call will focus on the customer's needs.