June 6 2005

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Loyalty Takes Seat in HP, eBay, Wachovia Boardrooms It's hard to believe anything would trump profit in the current shareholder-driven business climate. But recent events indicate that large enterprises are putting customer loyalty at the top of its list of corporate objectives.
Data Sharing Proves Critical for Eli Lilly Lilly Critical Care Europe has been advancing medicine for emergency-care doctors since the 1940s, when it became one of the first companies to mass produce penicillin. Recently, however, it found itself in its own critical-care situation.
Inside Access: Reader Feedback It seems to me we've been hearing about "new marketing," "customer loyalty," "integrating touchpoints," and so on, for more than a decade. Is this stuff still new? Are marketers still trying to make something of it?
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