June 20 2005

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Return on Customer Hits the Streets Watch out Wall Street: Besides measuring long-term customer value, ROC can also help keep corporate governance in check.
Limited Too Gets Hip to Customer Needs The retailer learns the intricacies of its customer base to create an integrated communications strategy.
Reporters's Notebook -- 6/20/05 Marketers pitch in to help find missing children; partner relationship management takes the spotlight, and analytics enters the call center.
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