June 27 2005

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

IBM, E-Loan Remove Customer Barriers Many businesses straddle the fence between serving customers and staying efficient. Experts from two top companies say it's time to knock the fence down.
Coca-Cola Contact Center Stirs Up Profits By including all departments in its plan to improve customer relationships, Coke boosted the value it provides its B2B clients.
Inside Access: Reader Feedback Companies need to be cautious about starting a points program and make sure that the points program they are looking into is the exact one they want to enter.
Inside 1to1 Web view - 06/27/05