August 8 2005

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Opt-In vs. Opt-Out: The Reality of Switching Do the improvements in customer value outweigh the fears of losing customers when switching to an opt-in model?
Nectar Fortifies Customer Value with Amex The U.K. loyalty program jumps ship from Barclay Card to American Express with long-term customer growth in mind.
Reporter's Notebook Wireless mobility leads this year's CRM trends, and analytics helps solidify the customer view.
Inside 1to1 Web view - 08/08/05