December 5 2005

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Black Friday: Black Mark on Customer Value Don Peppers and Martha Rogers, Ph.D throw cold water on what retailers call the hot weekend.
Amica Insurance Scores High With Relationship Strategy With its sights set on building strong relationships, Amica ensures that its customers remain there for a long time.
Inside Access: Reader Feedback Readers offer their insight on what generates trust from the inside out.