January 16 2006

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

ROC: It's Not the Buzz, It's the Benefits Don Peppers and Martha Rogers, Ph.D. address the buzz surrounding their latest concept, Return on Customer.
Merger Mania: Don't Forget the Customer A merger is a perfect time to rework customer programs to benefit the combined company's most valuable resource.
Inside Access: Reader Feedback Some holiday shoppers defend the retailing discount strategies, while others vote for a one-to-one approach.