March 27 2006

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Customer Engagement Must Actually Involve Customers Don Peppers and Martha Rogers, Ph.D. take the advertising world to task over the definition of customer engagement.
Customer Trust Slips, Profits to Follow Consumers are losing trust in some businesses, and yet many firms don't care enough to do anything about it.
Inside Access: Reader Feedback One reader gives the airline industry a piece of his mind about its approach to the customer experience.