June 26 2006

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

JC Penney, Red Bull, Estee Lauder Play the Numbers Game Consumer packaged goods and retailers make a priority of customer data.
United Way Creates Donor Communities The United Way lets donors to connect with each other to build long-term loyalty.
Inside Access: Reporter's Notebook Banks look at new personalization options. Plus, marketing gets measured.