October 9 2006

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Customer-Centricity Delivers Revenue Gains to BNSF Railway A railway, a computer company, a health insurance provider, and an online bank all have very different business models, but all grow revenue and customer value through customer strategy.

Six Sigma Opens Doors for AVC In this 1to1 on the run podcast excerpt, AVC Corp. President Dan Benbenek discusses how his company's Six Sigma-based process improvements helped open doors to new customers.
Inside Access: Reporter's Notebook coming soon!