October 16 2006

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Security and Branding Go Hand-in-Hand Marketers who focus on keeping customer data safe will build consumer confidence and long-term loyalty, says the CMO Council.
Many Hands Make Call Center Success Ron Popeil is king of the infomercial, and customer-centric contact center agents keep him atop the throne.
Inside Access: Reader Feedback What makes an influencer? Our readers respond.