January 8 2007

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

True Value Tackles Customer Loyalty Project The hardware store chain uses in-depth customer insight to build loyalty with customers.
Fair Indigo Blends the Customer Experience The retailer is creating a multichannel, socially conscious business from the ground up.
Inside Access: Reader Feedback Readers sound off on the importance of internal branding.