March 26 2007

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Email Marketing at a Crossroads -- Part II Email experts offer advice how to be more valuable to customers.
uTANGO Bets on Long-Term Loyalty A new rewards program bets that customers want big perks for long-term commitments.
Inside Access: Reader Feedback Readers critique JetBlue's customer crisis management.
ROC: Email Marketing Strategy at a Crossroads With only so many messages that can be sent to only so many customers, email marketing is changing from a quantity to quality strategy.