May 7 2007

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

How Do Sony, HP Align Customer Strategy and Brand? The Forrester Marketing Forum was the scene where companies of every ilk shared their marketing challenges.
Travelocity Goes the Distance for Corporate Customers The travel company's business division shares the challenges and best practices of serving corporate clients.
Inside Access: Reader Feedback Readers sound off about building loyalty in the short term.