May 21 2007

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

American Airlines Shows Its Feminine Side The airline looks to differentiate from the competition by meeting the specific needs of certain customer groups.
Man Meets Machine in the Quest for Customer Focus Yaskawa Electric dives deep to learn about its manufacturing customers.
Inside Access: Reader Feedback Readers share the ups and downs of the marketing and finance relationship.