June 25 2007

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Verizon Wireless Reveals Winning Ways The company's churn rates are 40 percent lower than its nearest competitor. What's the strategy behind the impressive retention rate?
Wachovia Shakes Off Contact Fatigue The financial services company integrated its data silos to provide a more relevant and beneficial customer relationship.
Inside Access: Reader Feedback Should customers worry about company trust or mistrust?