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August 6 2007

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

August 6 2007

New Jersey Nets CEO Opens Customer Playbook It's not whether you win or lose, it's how you interact with customers.

Study Shows Bank Web Site Shortfalls A new study shows that Web site design trumps the online experience, which can leave customers frustrated and dissatisfied.

Inside Access Marketing evolves. Also: What does it take to deliver "Wow" service?

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1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

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