November 12 2007

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Borders CEO Drives Turnaround With Rewards Program The bookseller is banking on a new website and a renewed vigor for meeting customer needs to catch the competition.
Customer Data Infiltrates U.S. Cabinet In this exclusive interview former U.S. Defense Secretary William Cohen shares his thoughts on the government's use of data.
Inside Access Not all email has to sell something. Also, customer care gets a personal trainer.