December 10 2007

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Loyal to What? Customer loyalty to a person may get in the way of loyalty to a company.
The New Face of Debit Cards Companies are starting to explore using the cards for rebates and incentives -- and as another way to gain insight.
Inside Access What does it take to get customers to spread positive word of mouth? Also, the impact of real-time feedback.