February 18 2008

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

British Airways Takes a Cue From Cezanne As far as innovation is concerned, the 19th century artist and 21st century airline have a lot in common.
Customer Affinity in Jeopardy at B2B Firms Vendors and their customers have disparate views on how they handle customer relationships.
Inside Access Make the most of social media and Second Life.