May 19 2008

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

ESPN, Kimberly-Clark Champions Share Attributes of Success They operate two very different business models, but executives from both companies share what it takes to be a 1to1 Customer Champion.
Retailer's Email Tactics Boost Sales A furniture company retains customer loyalty with its email strategy.
Inside Access What are marketers measuring, and is it enough?