August 11 2008

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Lenovo's Online Strategy Aims to Increase Brand Recognition The PC maker's vice president of global Web marketing talks about building brand awareness and interacting with customers online.
Australia Agency Goes From Consumer Foe to Privacy Hero Australia Agency Goes From Consumer Foe to Privacy Hero Veda Advantage turned its customer focus completely around, gaining business momentum in the process.
Inside Access Inside Access: Reporter's Notebook Consumer interest in mobile video applications is growing.