September 8 2008

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Gartner & 1to1 Customer Award Winners Turn to Employees to Make the Difference Executives from AT&T, Bankinter, Cricket Communications, and Akbank share what it takes to keep their employees engaged and customer-focused.
Best Buy Creates Value for Loyalty Members In a continued effort to bring more value to the members of its Reward Zone loyalty program, Best Buy created an online “mall” with more than 500 program partners.
How can you improve customer centricity throughout traditional product sales functions within bank branches? Peppers & Rogers Group experts answer the questions, "how can you improve customer centricity throughout traditional product sales functions within bank branches?"