November 17 2008

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

What Does a Loyal Customer Look Like? Loyal customers tend to share a common profile, research shows. So how can companies identify and make the most of loyalists?
A Cure for the Common Customer Experience Drugstore.com invests its efforts into customer service as a way to elevate the entire customer experience.
E-Commerce Fights Economic Uncertainty Online retailing outperforms its brick-and-mortar counterparts, but more needs to be done to create a customer-focused online shopping experience.