January 26 2009

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Marketing Leaders Dish on the Economy At the recent Argyle CMO Leadership Forum in NY, most of the panel discussions and networking chats revolved around keeping a keen eye on budgets and spending in this economy. The scene wasn’t all doom and gloom, however. There is still a lot of optimism within marketing circles.
Toshiba Builds Loyalty From the Inside Out Toshiba made loyalty-building process changes after gaining insight through a voice of the customer program.