February 2 2009

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Keep Sales Staff Engaged During Hard Times Experts share strategy, advice, and examples of how to keep sales employees motivated and engaged when clients are increasingly saying “no.”
Wells Fargo, Wachovia Launch Merger Blog for Customers At a time when trust and transparency are essential to building customer loyalty, the Wells Fargo and Wachovia launch a blog designed to use social media to keep customers connected as the companies integrate.
Reporter's Notebook: Sales Effectiveness Boosts Bottom-Line Results To create bottom line impact and ROI, sales effectiveness needs to improve, says IDC research, as sales strategy moves away from administrative tasks and back to selling basics.
Reporter's Notebook: Moving Customers to Online Advocacy Social media strategy advances as marketers look to tap into online communities to build online advocacy and harness the customer enthusiasm by creating user-generated content.