February 23 2009

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Sprint Simplifies the Customer Experience to Build Loyalty Sprint is striving to build customer satisfaction and loyalty by improving the in-store customer experience and rewarding valuable customers.
Bridging the Gap Between Marketing and Finance For marketers, meeting with the CFO is the professional equivalent of being summoned to the principal. How can marketers make the most out of their conversations with the C-suite?
Strategic Insight: Ask the Expert How can commercial banks generate new income opportunities, especially during this global financial crisis?
Reporter's Notebook: Co-owning Customer Data The results of 1to1 Media's 2009 Spring Data Survey show that companies are beginning to share customer data across the organization, among other findings.