March 23 2009

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Where Do Marketers Spend Their Money During a Downturn? Contrary to popular opinion, some companies do have money to spend, and many of them are focusing on marketing initiatives that build customer relationships and create bottom-line impact.
Don't Automate Your Way Out of a Good Customer Experience Quaero created a lead management strategy that balances traditional customer contact with automation to improve the value of each interaction.