July 20 2009

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Cinnabon Uses Direct Mail to Tempt Potential Customers Cinnabon boosts sales by adding the visual advantage of direct mail to its "aroma-based" marketing strategy.
B2B Firm Gains Customer Insight Using (Gasp!) a Paper-Based Survey Silvergate Plastics saw a more than 70 percent response rate to its "old-fashion" customer satisfaction surveys.