August 31 2009

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Shaq Adds a Personal Touch to the Cavaliers’ Relationship Strategy Star power from Shaq and LeBron, along with a commitment to a valuable customer experience help the NBA’s Cleveland Cavaliers basketball team strengthen relationships in the down economy.
Microsoft Bets on Community Engagement Microsoft looks to avoid another Vista nightmare by learning from its customers about the user experience on social networks -- ahead of its Windows 7 release.