November 9, 2009

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

The Economic Recovery Mirrors Customer Strategy At the recent Premier Business Leadership Series (PBLS) conference leading economists framed what they think will be a global economic recovery in a way that mirrors customer-centric strategy.
Adidas Relies on Insiders for Insight When Adidas developed a Facebook fan page, it quickly attracted 2 million users as part of its social media strategy. The company acquired a proportionate number of followers on its Twitter and YouTube pages, leading to the perhaps surprising question: Are these online communities too big? In Adidas’s case monitoring and analyzing postings by 2 million members wasn’t realistic, so it created a community within a community, called Adidas Insiders, inviting only the most active users on public pages to join.
1to1 Weekly: The Economic Recovery Mirrors Customer Strategy