November 16, 2009

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Do Mobile Apps Help or Hurt the Customer Experience? Mobile apps can improve a brand’s customer experience if they provide some value to the customer, experts say. Comcast and the Indianapolis Symphony orchestra share their experiences and how it has impacted customer relationships.
Airline Loyalty Is More Than Pie in the Sky In this market, is airline customer loyalty possible? New research says yes, if the airlines pay attention to the power of customer relationships among their most valuable customers.
1to1 Weekly: Do Mobile Apps Help or Hurt the Customer Experience?