November 30, 2009

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Mint.com Uses Email as a Personal Finance Tool Personal finance site Mint.com created a business model to work in its customers’ best interests when it comes to managing money, and the company uses email marketing to maintain a personal relationship with those customers.
Intrawest Tracks VOC Across Channels and Continents Guests visiting Intrawest’s resorts expecting a certain atmosphere and experience, whether they’re looking for family relaxation, thrills on the slopes, or a romantic getaway. Gauging how well the company delivers on those expectations requires an extensive voice of the customer program.
1to1 Weekly: Mint.com Uses Email as a Personal Finance Tool