December 7, 2009

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

1to1 Weekly: December 7, 2009
Long-Term Financial Strength Comes From Long-Term Customer Relationships Yapi Kredi Emeklilik, a Turkish financial services company, focuses on long-term customer needs and value, from acquisition to retention, with impressive success.
The Secrets to Engaging and Retaining Employees If having happy employees is essential to having happy customers, it should follow, then, that all companies would focus to at least some degree on employee engagement. Not so. According to 1to1 Media’s 2009 Employee Engagement survey, about 20 percent of respondents’ companies don’t consider creating and nurturing employee engagement to be important.