July 13 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

See No Email, Hear No Email, Sell No Stuff The most successful super-distribution email campaigns (often called "viral marketing") offer something so unique that the message grabs your attention and impresses you so mightily that you can't help sharing it with friends and colleagues.
Swissair's One-to-One Program Takes Off When INSIDE 1to1 first wrote about Swissair's Customer Loyalty Information Program (CLIP) a year ago, the airline was just on the cusp of rolling out its full CRM initiative.
Custom Communications: The Perfect CRM Accessory More businesses than ever are discovering the highly effective and cost-efficient marketing tool of customized communications using it to build brand awareness and hit a bull's eye with customers.