July 27 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

In Search of the More Meaningful Search Online retailers offer consumers a search feature on their e-commerce Web sites twice as often as personalization options, nearly four times as much as chat, and almost 10 times as much as comparison-shopping features, according to Forrester Research.
Mykidsbenefit.com, and So Do Advertisers What's the bang-to-buck ratio for advertising on the Web? Some e-commerce sites are asking that question and still getting "Duh" for an answer.
Duke University's Customized Education Program Duke University's Fuqua School of Business has formed a private corporation to provide tailored, top-to-bottom educational services to the world's major companies.
INSIDE Information The U.S. House of Representatives approved the "Unsolicited Commercial Electronic Mail Act of 2000," an anti-spam bill designed to protect consumers and ISPs from unsolicited commercial email.