August 17 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

How CRM Pumped Up This Bike Shop In the two years since we first visited with Zane's Cycles, its CRM initiative has helped double sales.
To Vortal, or Not To Vortal The Evolution of the Portal, Part II
How do you know if a vortal is right for your brand, or when it's wiser to just stick with your branded Web site? Read on.
Boeing's Vortal Helps Customers Help Themselves Myboeingfleet.com acts as a single source for online maintenance, engineering, and flight operations data, allowing Boeing to handle its customers' needs all in one place.
CRM Intelligence A reader asks whether two of the hottest trends, Web site personalization and content-delivery networking, are headed for a major train wreck. One of our consultants derails his concerns.