September 14 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Bagels With a Shmear of CRM Since Boston-based Finagle A Bagel began its CRM initiative in 1998, the average transaction for frequent customers has been 25 percent more than that of other customers.
All Aboard for Great Customer Service Although Metro-North officials wouldn't comment on whether Travis, a 24-year veteran of the rails, has been single-handedly responsible for creating loyal customers, he certainly can be credited with building Learning Relationships with them.
INSIDE OUTtakes What business leaders are saying about Critical CRM Issues
Using Partnerships to Integrate Channels Companies that integrate offline and online channels will be the winners in the race for loyal, profitable customers. Here's how strategic partnerships are being used to integrate operations.
Now There's No Excuse Not to Take Your Pills If you're late in refilling your prescription, you'll receive a reminder via mail or telephone -- email reminders may come down the road.
Print Your Own Coupons The "adBricks" program places a one-time use only, coded link within banner ads or email campaigns.