September 21 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

The One-to-One Path to New Customers Your boss tells you to develop strategies to target new customers. How will this plan fit into your one-to-one framework? Our director of consulting tells you.
Companies That "Get It" This email is from one of our employees' friends, who is a huge wrestling fan...
Ashford.com: A Jewel in the CRM Crowne The luxury e-tailer's initiative to build customer loyalty is paying off in pure gold: an increased number of repeat customers who are spending almost twice as much as the site's average buyer.
CRM Metrics It's beginning to look a lot like a great online holiday-shopping season -- almost twice as nice as last year if e-tailers get their acts together.