January 28 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

A Funny Flight to Loyalty I flew Southwest Airlines last week, a company known for its funny flight announcements.I'm also told it...
New Epiphany For CRM Applications How do you train your employees to use a new customer relationship
Customer Relationships Catch Fire in Texas One steamy afternoon last June, a house fire was reported to the Carrollton, Texas, Fire Department. In 45 minutes the fire was out, but it left a gaping hole in the roof. No injuries, except to the owner's Beanie Babies business, which was run out of the