February 4 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Respecting the Value of Privacy Be careful with your customers' private stuff. If you don't safeguard personal information - which is the foundation of a customer relationship -- you will undermine your attempts to build loyalty.
Search No More You're in the market for a new TV, or dishwasher or car. So you hit the product's Web site and begin your search for information. Ten minutes later, you're still searching.
Loyalty To Go Bonus card programs are a great way for collecting customer data. But how your supermarket uses this data can determine what type of customer you become.