February 18 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

PCs Free at Last, Free at Last By now, you've probably heard the story: fill out a lengthy questionnaire, and you may be selected to receive a free PC with free Internet access.
Trust Me: Don't Play the Slots "Why do CBS MarketWatch stories show up on the My Yahoo! Finance channel so much?" A writer for Red Herring posed this question last week, and then answered it.
Smart Car, Smart Move You're cruising along nicely on the highway when the driver in front of you slams on the brakes. You ram the back of the car, deploying your air bag. As it deflates, you hear someone asking if you're all right.