July 8 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

If The Shoe Fits, It's Yours Johannes Steuerwald had an idea. The German shoemaker figured that if consumers could customize their cars and dungarees, why not their shoes?
The Grass is Greener with CRM Landscapers and garden equipment manufacturers know their prime season lasts only a few months, so it's really important for them to be able to identify and serve their customers accordingly to cultivate relationships and maximize profits during this hect
May I Read This Book? Seth Godin's new book, "Permission Marketing: Turning Strangers into Friends, and Friends Into Customers," is a real eye-catcher - and not just because the top half of his big, beautiful head is displayed prominently on its bright yellow cover!