August 5 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Your Voice is Familiar The Home Shopping Network just started using voice-recognition software to authenticate call-in customers in what's considered to be the largest deployment of this technology to date.
Follow That Lead Is your company still in the Industrial Age when it comes to processing sales leads? Are scraps of paper with rich data handed off to a salesperson - never to be seen or heard again?