August 12 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Ethan Allen: Another "Clicks-And-Mortar" Initiative The single most difficult task preventing an existing company from setting up a successful e-business is resolving the conflicts that exist between the cyber world and the real world.
Do You Trust Your Cell Phone Provider? Like millions of Americans, Britons love their cellular phones, and cell phone networks in the UK operate in a market as competitive and commoditized as in the United States.
Create A Better Online Experience By analyzing Web-based activity, companies can tailor their page designs to optimize customer visits. But weeding through all that information-rich data can be tedious.