September 16 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

The E-tail Of The Tape Because dot.com businesses are interactively connected to their customers, they should keep records of individual customer transactions. If they are building their business model on the value of their customer base, then why not calculate this value regul
Life Got You Down? Why settle for a stress-reduction program that treats different customers no differently? Build a smarter and smarter relationship with yourself, thanks to Elan Vital, Inc.