Enriching the Mobile Customer Experience

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According to Gartner, there are 1.1 billion mobile 3G users globally, and the use of mobile phones for Web access is expected to overtake PCs this year. These trends present tremendous opportunities for companies to develop mobile content that can dramatically improve customer engagement, deliver highly satisfactory experiences, and strengthen loyalty.

Supported by insights from Adobe, Peppers & Rogers Group, and industry practitioners, this white paper will provide business leaders with insight into designing a winning mobile strategy.

Key highlights include:

 

Effective mobile-first strategies to personalize content cost-effectively

Key barriers to engaging with the mobile customer

Best practices for mobile content management

Proficient methods to integrate mobile with other channels and strategies

Proven techniques to gather and act on customer feedback to deliver optimal mobile experiences

Successful approaches for validating mobile investments

Best-in-class companies and the strategic approaches they've taken in mobile