Getting Smart About Mobile Customer Engagement

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According to comScore, mobile is now the leading digital platform, and mobile apps account for 60 percent of customers' time spent using digital media. Despite rising usage, mobile customer service remains in a vacuum and industry leaders agree that significant improvement is needed. Are companies ready for the challenge?

In this 1to1 Media In Action paper, Getting Smart About Mobile Customer Engagement, read the advice given by industry experts for taking a customer-first approach to mobile that boosts engagement and loyalty.